Customer Relationship Management Trend
Customer Relationship Management
The 4 Rs of CRM
Customer relationship management trend (CRM)focuses on how sellers can use in-depth marketing intelligence to build trust, loyalty and long-term engagement with customers.
"One of the common traits we observe in successful family businesses is an awarness of how technology can boost the growth and profitability of their business," says leading family business expert
"Business management systems range in size and complexity from completely integrated
(Enterprise Resource Planning) software systems to independent stand-alone products like CRM systems."
Schwerzler has been studying and advising family business entrepreneurs for more than 40 years and he is the founder of the
Family Business Institute,
headquartered in Atlanta GA.
A recent customer management relationship trend - many customers are complaining about getting too many messages from vendors and suppliers.
A well designed CRM strategy can help focus the message and build strategic relationships.
Customer relationship management (CRM) focuses on how sellers can use in-depth marketing intelligence to build trust, loyalty and long-term engagement with customers.
So, what are the 4 Rs of customer relationship management?
Contact, Opportunity, and Task Managers
For family businesses, the customer relationship management trend we see most has to do with the biggest functional use of sales force automation or CRM - contact and task management. In fact this is sometimes the only functionality that is used by sales people. If you only need the ability to keep track of people, activities, and opportunities in a way that is best suited for sales and sales people then one can look at several low cost options.
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The 4 Ps of Marketing