Packaging Products and Services
Packaging products and services is the crucial junction where products and services are conjoined with marketing and advertising strategies to improve branding and value perception strategies that increase sales and profits.
Unfortunately, many businesses fail to understand that a box can be more than a box, or a shipping carton being more than simply a container to ship merchandise. In doing so, they lose leverage in building brand recognition, sales and profits.
Packaging, as a business term, is a very broad umbrella that describes a multitude of different segments of product and service industries.
To better serve our family business clients, the Family Business Institute is now making available to our family business clients and visitors to our web site, the services of a packaging expert – someone who can address any and all questions visitors may have about packaging products and services for your business.
According to leading family business expert
Don Schwerzler , “Not only can our packaging expert answer your questions about packaging, our packaging expert may be able to make better buys on packaging materials than what your current vendors provide. His professional relationships within the packaging industry can design specialized packaging; provide warehousing and logistic services; and manage the fulfillment programs to support the marketing and manufacturing objectives of your business.”
Schwerzler has been studying and advising family businesses since 1967 – a career span of more than 40 years. He is the founder of the
Family Business Institute and the web organization Family Business Experts, both of which are based in Atlanta GA.
Packaging products and services touch every family business in one form or another. To better understand the ramifications of packaging products and services, consider the following “categories”:
PACKAGING PRODUCT EXAMPLES
Displays - for a variety of retail environments and applications. From Counter Top displays to Full Fixtures for an entire retail department. Display applications include Permanent, Counter Top, Paperboard, Acrylic, Metal and Wood.
Printing – our professional designers can create custom designs or we use customer supplied graphics and produce printed product to our customer’s specifications using flexography, gravure, offset printing, digital imaging and silk screening. Application examples include Catalog & Annual Reports, Presentation Folders and large Printing & Trade Show Displays.
Retail Packaging – creating dynamic and eye-catching retail packaging is a core ingredient to selling product. Sturdy and secure packaging includes Folding Boxes, Corrugated, Plastics, Rigid Paperboard and High Quality Printing.
Industrial Packaging - any experienced JIT (Just In Time) logistics vendor/supplier knows the importance of customized packaging solutions for industry. Application examples include Corrugated Packaging, Heavy Wall Thermoforming, Plastic and Pallets.
Plastics and Foam – whether the application is external or internal, plastics and foam can play an important role in retail and industrial packaging. Application examples include EPS, Thermoforming (HIS, PET and PVC), and Molded Urethane.
Sewn Products - when your “gift with purchase” programs and other promotional products, logistic experts can design, assemble and amalgamate high quality and creative solutions. Application examples include Customized Products, Promotional & Gift Products, Pouches, Bags and Totes.
PACKAGING SERVICE EXAMPLES
In this era of increased responsibilities and reduced personnel, subcontracting your collating, fulfillment, mailing and distribution work to a packaging products and services outsourcing expert is an excellent opportunity to reduce cost and to improve efficiency.
Graphic Design Services – whether it is original or 11th hour touchup, using state of the art equipment enables logistic teams to meet the needs and objectives of their customers. Application examples include Plastic, Paperboard, Corrugated, Wire and In-store Fixturing, Negative conversion, SLA and Prototyping services.
Direct Mail Services – state of the art equipment with unlimited capacity, can provide timely and accurate service AND postage savings of up to 50%. Application examples include Postcards, Invitations, Self Mailers, Newsletters, Magazines and Catalogs.
Fulfillment Services – logistic teams provides “outsourcing” resources that reduce cost and dramatically improve time lines. Application examples include Kit Assembly & Distribution, Collating, Envelop Stuffing, Packing Kits, Color Swatch Book Assembly and Direct Shipment Worldwide.
Warehousing Services – our logistic service team can significantly reduce our customers warehousing costs by identifying and contracting warehouse services, anywhere. Application examples include Local & Remote Warehouse Locations, Just In Time Programs, Finished Goods Warehousing & Shipping and Nationwide Warehouse Networks.
Just In Time Services – Our logistic teams are experts in providing "Just In Time" services using annual contracts or open-end orders. Application examples include Standard 24 Hour Response, Emergency Same Day Service, Custom and/or Stock Items and Continuous Product Inventory.
Design & Engineering Services - state of the art project management systems can coordinate customer projects from conception to completion. Application examples include CAD Capabilities, Photorealistic Renditions, Materials Selection, Production Methodology and Prototyping.
If your business is involved with one or more of these “categories” of packaging products and services, it may be worthwhile to get some additional insights into how to make your packaging and service programs more cost effective. Simply use the ASK THE EXPERT form provided by our Family Business Help Desk located at the bottom of this page!
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