The next of the 4 Ps of marketing focuses on getting product to your customer.
Includes warehousing, fulfillment, electronic download, shipping, middlemen.
Packaging Products and Services
Packaging, as a business term, is a very broad umbrella that describes a multitude of different segments of product and service industries.
There's A Product in Every One of Us
not only shows you how you can develop your own product from your own knowledge, but also how this type of product solves major distribution problems, thus taking care of the second of the 4 Ps of marketing.
An Affiliate Program
lets you sell other people's products while you build your own product and business and is usually accomplished without carrying inventory or shipping problems.
This element of the 4 Ps of marketing focuses on communicating with your customer.
Includes advertising, copywriting, media selection, sales force, personal and mass selling, sales promotion, positioning.
Today,Digital Marketing is now the preeminent marketing strategy for family businesses to grow their business in market share, gain competitive advantage in the market place and increasing profits. Our family business digital marketing advisor is an Ontraport Certified Expert developing marketing automation systems. Plus, he’s an AccessAlly Certified Expert creating course membership sites integrated with WordPress and Ontraport.
A major part of his services involves developing automated systems and digital marketing campaigns with persuasive content customized for family businesses. This content includes email letters, landing pages, sales letters, videos, websites, success stories, whitepapers, blogs, podcasts, press releases and more.
Click here to learn more about Digital Marketing
A significant problem for many family businesses - their entire marketing effort is focused on promoting products or services and little or no attention is paid to promoting the company's "brand" in a way to create interest from the M&A experts. When
planning for retirement
, the exit strategy most favored by family business owners is to pass the business to their kids.
But when it comes to "creating wealth" for the family, selling the business may be a better option!
Our family business M&A marketing expert can help – just use the ASK THE EXPERT FORM at the bottom of this page for a confidential consultation.
Business promotion ideas include a wide variety of promotional products and personalized gifts
Community events are one of the best ways for family businesses to promote and "brand" their business products and services. One of the most popular community events are air shows. If you are an aviation buff and/or enjoy the patriotic theme of most air shows, and your family business supports the local air show but would like to expand the reach of your promotional program - one resource to consider is air show advertising.
Air Show Advertising
Another option worth considering is being a "sponsor" for an organization - an organization that aligns with the values of your family business. One such organization that we recommend is the
Wounded Warriors Project
Advertising and promotion are important components of any marketing strategy – be it print, radio, TV, web site, or social media.
The major advertising event of the year for larger-sized companies is the Super Bowl. The ads not only get a lot of pre-game hype, they are effective days, weeks and months after the game.
Our family business marketing expert presents a simple but elegant approach to positioning in
The ABC's of Positioning.
It's Words That Sell - Not Graphics
will get you primed for the copywriting and advertising that you need to do with this element of the 4 Ps of marketing.
Using a Web Site to Promote Your Family Business
Essential information from "the bible of selling online." Includes specialized sections on Product, Traffic Generation and multi-product stores.
Check out a few SBI sites
Altruistic Marketing Strategy
Altruistic Marketing is a strategy that links marketing and business development goals with good neighborship. It enables a family business to support good causes and good people - and gain some great publicity too!
The successful producer of an article sells it for more than it costs him to produce - that's his profit. The customer buys it because it is worth more to him than he pays for it - that's his profit. No one can long make a profit producing anything unless the customer makes a profit using it.
- Samuel Pettengill, US Congressman, 1930's
Price is the only element of the 4 Ps of marketing that involves revenue rather than expense, so it's impact can be dramatic.
Pricing includes discounts, allowances and incentives, and strategies like penetration pricing or skimming.
Pricing Strategy Software
not only shows you the importance and strategies of this major element of the 4 Ps, it goes much farther!
Access and download a free course and book about Pricing
- Learn about an online survey tool that lets you find the Perfect Price (tm) of existing or new products
Access this tool online and in just a couple of minutes see for yourself just how easy it will be for your customers and prospects to provide you with the vital information you need to price correctly.
No more guesswork, no more over-pricing that kills off sales, no more under-pricing that leaves money on the table...
Pricing Strategy Applied With Help of Pricing Software
Read about our own experience using this survey tool with our colleagues on one of their products!