Company Mission Statements

In the first place, there is the vision - the dream. It's where you want to go, what you want to be. It's perfectly appropriate for your dream to be unattainable, to be just out of reach. It's what you reach for. The vision statement is where you describe this dream for your family business.

According to top family business expert Don Schwerzler, "The mission statement is where you start to show how this dream is going to become a reality. You identify major goals that must be accomplished. You identify how you are going to operate as you go about meeting the major goals. You identify significant factors that will be necessary for you to reach those goals: the products or services you will provide, the kind of people you will need."

Schwerzler has been studying and advising family business entrepreneurs for more than 40 years and he is the founder of the Family Business Institute. Unlike the dream, they should reflect achievable goals - they can be challenging, a real stretch, but if they aren't achievable, they're not goals for a mission, they're still a vision or dream.

Preparing company mission statements

is challenging - you are trying to capture into about a page the very essence of your family business. Discover some of our hints and ideas. It can be done.

Click here to see how.

Sample mission statements

can inspire your creativity. Come and see some dynamite examples and link to a great collection.

Vision and company mission statements for a family business

We find that company mission statements cause one particular area of difficulty for many family businesses. Confusion arises from mixing family and business dreams and goals. We deal with some specific problem areas in Family Mission Statement

However, the best and simplest solution we have found with our clients for this problem is to have the family develop a vision statement and mission statement for the family - and then do a separate vision and mission statement for the family's business. This way, there is a valid outlet for family issues and they do not necessarily have to be included in the family business vision and mission statements.

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