Customer Relationship Management TrendThe 4 Rs of CRM
Customer relationship management trend[CRM] focuses on how sellers can use in-depth marketing intelligence to build trust, loyalty and long-term engagement with customers. In recent years, customers are starting to get too many messages. So, they listen to each other. Customer relationship management [CRM] focuses on how sellers can use in-depth marketing intelligence to build trust, loyalty and long-term engagement with customers. So, what are the 4 Rs of customer relationship management?
For family businesses, the customer relationship management trend we see most has to do with the biggest functional use of sales force automation or CRM - contact and task management. In fact this is sometimes the only functionality that is used by sales people. If you only need the ability to keep track of people, activities, and opportunities in a way that is best suited for sales and sales people then you can look at several low cost options. • ACT! – This is the best selling and most used sales force automation tool. There are several versions to choose from including some that are industry specific. There are about 1.4 million users of Act! • GOLDMINE – This is the second most popular contact management and sales force automation tool on the market place. There are about 1.3 million users of Goldmine. • SALESFORCE.COM – This is an online version accessed through your web browser. This is a SaaS model of CRM / SFA, and has a monthly cost instead of a one time purchase. However, there is more capability, and no fears of hard drive crashes. While both Act! and Goldmine have been around a long time, they have both been acquired in recent years and much of the development focus has been on moving to an online or SaaS (Software as a Service) model such as Salesforce.com. By contrast, the 4 Ps are a type of "push" marketing. Advertising and promotion play a strong role in pushing sales to customers. Click here to learn about the 4 Ps of Marketing.
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