Computer Learning Skills

Smart Strategy
Family Businesses

Improving computer learning skills that help an individual – and the company, should be part of the growth strategy for every family business.

“Programs that help associates and managers with computer learning skills are a smart strategy for family businesses,” according to top family business expert Don Schwerzler. “If you enhance software proficiency, you will improve the overall productivity of the family business.” Schwerzler has been studying and advising family business entrepreneurs for more than 40 years and he is the founder of the Family Business Institute.

One vendor that has done an excellent job of developing and promoting software teaching aids is the Video Professor!

Video Professor, John W. Scherer, has been seen by more than 90 million people as a result of the television ads promoting his approach to teaching computer skills – to help people become more proficient in more than 50 popular software programs.

A graduate of the University of Wisconsin-Whitewater, John W. Scherer began as a computer manufacturer in the mid-80s, selling computers to local dealers. Video Professor was born when it became clear to him that the market was larger for teaching computer skills than it was for selling computers.

At the time, no other company was providing the necessary computer training. Mr. Scherer appointed himself the “Video Professor” and set out to create comprehensive lessons to teach people how to use their PCs quickly and easily.

But as in any new business concept – creating a smart MARKETING STRATEGY is crucial to making every business successful.

The core of Video Professor’s teaching initiative is providing home users as well as corporate professionals with valuable and user-friendly learning solutions for today’s most common software titles.

Video Professor and John W. Scherer are dedicated to pioneering the future of computer education. “Video Professor is proud to be America’s first choice for easy-to-use computer software tutorials. Our ‘What-You-See-Is-What-You-Do’ teaching method has taught millions of people—from stay-at-home moms and school kids to busy professionals—how to use their computers, and we look forward to continuing to provide the highest quality learning tools for all computer skill levels.”

For many family businesses, training managers and employees on software systems is a hit and miss or trial and error process. The Video Professor is a terrific tool for teaching and improving computer skills – and to create user consistency on functionality – making the software a more effective tool for enhancing the growth and performance of a family business.

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