Communication Graphics

Charts and Graphs
Improve Presentations

Communication graphics are a sure way for family businesses to do a better job when communicating with customers, vendors, employees, accountants, lawyers, bankers and other stakeholders in the family business.

“When family businesses are surveyed as to the types of issues that cause most of the problems for their family and their business – 'communication problems' always rank high on the list,” according to leading family business expert Don Schwerzler. “Family business dynamics are complex and far reaching because when you have a problem in the business it can easily cascade into the family – and when you have family problems, they cascade into the business.”

Schwerzler has been studying and advising family businesses for more than 40 years and he is the founder of the Family Business Institute. “Communication graphics can make a difference for many family businesses – helping them to be more effective communicators. There is an old adage that makes a lot of sense - “A picture is worth a 1000 words,” says Schwerzler.

Communication Graphics

  • Charts and graphs dramatically hold the attention (and retention) of an audience when making sales and marketing presentations
  • Graphics add positive energy to Business and Strategic Plans
  • Many people respond (learn) better to pictures than columns of numbers
  • Graphics make training sessions more effective and longer lasting
  • Charts and graphs can improve family business meetings and family retreats

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