"Create a space where sales can occur."

Grow your business with these proven marketing planning templates, including Microsoft® Excel® templates to organize your marketing strategy and to optimize your budget for advertising, direct mail, literature, online marketing, search engines, trade shows... Everything you need to win customers and build sales.

With Marketitng Builder - Marketing Plan Software you have everything you need for planning direct-response ads, telesales, pricing, bundles, and tradeshows. Easy-to-edit documents, spreadsheets, budgets, and schedules with on-screen advice from marketing pros help you maximize your investments in advertising, alliances, brand development, direct-mail, international, new product launches, merchandising, positioning, PR, promotions, retail, and web banners.

With step-by-step instructions, samples, and over 80 templates (all in Word, Excel, and Microsoft® PowerPoint®) to help you get the best results for your marketing investment — you'll realize benefits of the Marketing Builder - Marketing plan tools in no time.

Features Overview: Easy. Fast. Professional.

• Jump-start your marketing efforts by leveraging over 150 years of marketing experience and techniques.
• Use our proven methodology for marketing plans, advertising, branding, product/service launches, literature, web sites, public relations, and promotions.
• Provides context-based guidance—Do-it-yourself by editing directly into "real-world" tested templates with visibility into the entire plan.
• Offers a wide variety of low cost marketing tools and techniques, allowing you to do the most with your marketing budget.
• MarketingBuilder takes you through every aspect of marketing analysis, from customer profiles and demographics to competitive analyses. It produces a comprehensive Market Analysis Report too.
• Gives you expert advice on every aspect of marketing communications, from advertising to trade shows.
• Works with you to build a Marketing Communications Plan.
• Handles sales forecasting, budgeting, management and strategies.
• Creates an effective, workable Sales Plan.
• Helps you budget all of your marketing efforts, and analyzes performance, provides a Break-Even Analysis,
• Competitive Comparison Matrix, and more.
• Gives you a primer in advertising with advice on creative content and execution. A special "How to Create a Better Catalog" bonus feature gives you expert, practical creative and marketing advice.

Why these marketing tools will work for you

We've taken all the tools used by the professionals and put them at your fingertips. (Unlike other programs based on the opinions of one or two people, we've compiled MarketingBuilder from the best advice of a wide field of experts.) If you're a small or medium-sized business, it may be your only chance to achieve this level of marketing savvy and to compete effectively against larger companies with more people and resources devoted to marketing. And if marketing is your job, whether you're at a big company or an ad agency, MarketingBuilder - Marketing Plan Software offers an easy, effective way to analyze your current marketing efforts and improve their effectiveness, as well as providing you with a library of powerful marketing tools, time-saving pre-formatted documents, and answers to your marketing questions.

Marketing Plans

If you need to write a professional marketing plan, MarketingBuilder - Marketing Plan Software provides a variety of options:

• Business-to-Business
• Consumer Product
• Consumer Service
• Not-For-Profit
• Retail Store
• Internet

Expertise from many sources

We turned to a team of industry experts for the know-how in MarketingBuilder, like Alexander Hiam, noted author of Marketing for Dummies, the Vest Pocket Marketer and co-author of the Portable MBA in Marketing; and marketing professionals from some of the world's most respected companies. Mark Jordan, a former marketing manager with HP, Radius, and Sun Microsystems added depth to both ends of the marketing spectrum.

We also gathered materials and best marketing practices from award-winning ad agencies, Fortune 500 companies, and fast-track small businesses who created dramatic impressions with small budgets. And all these documents are organized in one place to make your work easier, faster and more efficient.

Marketing Analysis Tools for Every Day

MarketingBuilder - Marketing Plan Software also includes tools useful to your every day marketing tasks—advertising and direct mail analysis, press releases, and co-marketing agreements. All said, there are more than 80 prepared, editable documents and spreadsheets enabling you to plan, implement, and track every aspect of any size marketing plan or program.

You'll find the methods and formulas, the words and advice to help you target your customers, analyze your competition, determine the future value of a customer, name and launch new products or services, and select an advertising agency. You'll find all the tools you need to analyze and track your programs.

The structure is here, just edit the text... It's easier than you'd think

1. We hold your hand through every step.
2. MarketingBuilder provides the tools to help you organize, develop, track, measure and control your marketing and advertising efforts.
3. You'll find dozens of customizable spreadsheets, schedules, forms and reports.
4. Pre-formatted templates save you hundreds of hours of research and typing, and every blank space is filled with tips and even sample sentences to point you in the right direction.
5. Analysis templates are already set up to add, calculate percentages and produce ratios, so all you have to do is plug in the numbers.
6. You'll learn "how to" as you go, using the checklists, hints and tips, sample documents and reports as you squeeze the most out of your marketing and sales investments.
7. Everything a smart manager needs to create and run a successful marketing campaign is included.
8. The Reference Manual offers more than you can imagine.

Like downloading a complete marketing team

With MarketingBuilder - Marketing Plan Software you can plan, implement, track and analyze your marketing programs with just one package.
You have the marketing sophistication you need to build sales, right at your fingertips.

Includes the JIAN Handbook of Marketing

Use this Marketing Reference Guide to quickly learn how to plan your marketing strategy and promotional campaign(s). While you may not require everything listed, Marketing Builder provides the pre-written templates full of ideas and expert comments you can use now or later. Browse the table of contents below:

Marketing

• What Marketing Is
• How Sales and Marketing Differ
• Why Write a Marketing Plan?
• Your Marketing Plan Format
• Getting Started

Market Analysis

• How Do You Analyze a Market?
• Identify Your Target Market
• Profile Your Customers
• Know Your Competitors
• Understand Your Product
• Setting the Right Price
• Analyzing Your Risks
• Your Target Market
• Industry Analysis
• Market Segment
• Market Niche
• S.W.O.T. Analysis
• Your Customer
• Demographics
• Psychographics
• Lifestyle Considerations
• Consumer Adoption Process:
• Economic Factors
• Influencers

Competitors

• What Do Your Competitors Offer?
• Price?
• Packaging?
• Where Are They Located?
• Do They Deliver?
• Service and Customer Relations
• Promotions
• What Channel Are They On?
• How Do They Manage?

Product

• Product Life Cycle
• Positioning Your Product
• Return on Investment
• Product Scope
• Your Price
• Production Curve
• Price Elasticity
• Pricing Strategies
• Other Price-Related Tools

Risks

• Environmental Risks
• Information Resources
• Primary Resources
• Secondary Resources

Marketing Methods

• Sales Strategies
• Sales Channels
• Vertical Integration
• Channel Pricing
• Promotional Expenditures
• Launching New Products
• Evaluating Distribution

Marketing Communications

• MarCom & Promotion
• Know Your MarCom Influences
• What Are Your MarCom Objectives?
• Budget Your MarCom Activities
• Tracking Your MarCom Efforts
• Sales Promotion
• Lay Out Your Objectives
• Devise Your Strategies
• Plan Your Sales Promotion Budget

Public Relations

• Set PR Objectives
• Devise PR Strategies
• Plan Your PR Budget
• Write Your Press Releases
• Visit Editors
• Create Your Corporate Newsletter
• The PR Agency
• Trade Shows
• Which Show Is for You?
• Meet the Media Players
• Check Out Your Competitors
• Learn from Consumers
• Generate Sales

Sales Literature

• Write Your Data Sheets
• Design Your Brochures
• Sketch Your Rate Cards
• Create Your Form Letters
• Plan Your Sales Literature Budget
  

Advertising

• Design Your Media Plan
• Target Your Direct Mail
• Manage Your Mailing Lists
• Explore Internet Opportunities
• Package to Sell
• Create Your Brand Name and Logo
• Consider Your Media Mix
• Schedule the Media
• Plan Your Advertising Budget
• Working with an Ad Agency

Sales Plan

• Sales Forecasting
• The Art of Forecasting
• Forecast Your Unit Sales
• Forecasting Techniques
• Budget for Sales
• Consider Your Sales Costs
• Other Sales Expenses
• Manage Your Sales
• Set Reasonable Sales Goals
• Develop Your Sales Strategies
• Do You Know Your Sales Force?
• Manage Your Sales Force
• Organize Your Sales Department\
• The Stages of a Successful Sale
• Different Sales Techniques
• Automate Your Sales
• Sales & Distribution Channels

Customer Service

• Develop Your Customer Service
• Operations
• Create Clear Product Instructions
• Support Your Customers
• Handle Customer Complaints
• Standardize Your Customer
• Service Policy
• Evaluate Your Customer
• Service Operations
  

Yes, there is indeed much to think about. There is no one thing you must do. Marketing is a coordinated series of activities based upon an overall strategy. Use these tools to develop your strategy, then your tactical execution.

Updated! Marketing ToolKit decision-support spreadsheets

This is the entire set of the individual planning and analysis spreadsheet tools included with MarketingBuilder. We have recently overhauled every single one of them. Update your marketing spreadsheet tools from v1.0-v2.2 Each has been completely revised since version 2.2.

• Affiliate / Association Marketing Analysis Worksheet
• Agency / Contractor Selection Matrix
• Alliance Priority Worksheet
• Break-Even Analysis
• Bundle / Package Deal Pricing Worksheet
• Collateral Material Optimization Worksheet
• Competitor Analysis
• "Customers Desired" Worksheet
• Customer Lifetime Value
• Department Operating Budget
• Direct Mail Analysis
• Email Analysis
• International Marketing Priority Worksheet
• Market Potential
• Marketing Budget
• Marketign Department Operating Budget
• Marketing VP / Employee Hiring Matrix
• Media Selection Matrix
• Price-List Development Workbook
• Pricing Calculator
• Product Launch Budget & Schedule
• Product / Service Development Priority
• Retail Merchandising Budget
• Retail Volume Purchase Incentive Worksheet
• Sales Forecast Worksheet
• Sales Incentive / Awards Program Worksheet
• Sales Priority Worksheet
• Sales Representative Report
• Sales Source Analysis
• Sales Source Keys Worksheet
• Salesperson Commission Worksheet
• Tradeshow Booth Duty Schedule
• Web Banner Analysis