May 19, 2005
ISSN 15465640
A free monthly e-zine with articles and tips from Family Business Experts who understand family values and business systems.
May 19, 2005 Issue #040 Family Business Experts
http://www.family-business-experts.com
http://www.familybusinessexperts.com
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Right click the orange button to get the feed.
This publication may be freely redistributed if copied in its entirety.
In This Issue...
Our Managing Director Announces -
RSS Feed Announced and Explained
Around the Family Business Experts web sites
Our Managing Director Announces -
We are pleased to announce that our web site has now been enabled to provide RSS Feed. Those of you who know RSS will simply add our feed link to your RSS reader - you saw the link above - and can skip the rest of this issue, since it is devoted entirely to explaining RSS to our many readers who aren't yet familiar with or using this technology.
We have published this newsletter for about 3 years now. You each signed up using a double opt-in system so we could ensure that we sent an issue out to only those who wanted to receive it.
But spam has become an increasing problem on the Internet. Both Internet Service Providers [AOL, Earthlink, Yahoo, etc.] and individuals have adopted increasingly complex methods to filter out spam and ensure that it doesn't get delivered to you. Unfortunately, the filters also catch legitimate e-mail such as our newsletter.
At the same time, each issue contains a lot of information. Sending the whole package to each subscriber uses a lot of Internet capacity [called "bandwidth"].
A new technology has evolved to solve both of these problems. RSS or Real Simple Syndication.
In a nutshell, we will use RSS to let you know about a newsletter issue and other changes to our site. An item has a short summary of the full content. You click on the link to read the full article of issue.
David Jones, our web master, explains RSS and how to subscribe to our feed more fully in the next section.
Bottom line for you? You have more control over the content you get and read from us and from the many other sources of information you will subscribe to from the Internet.
Whether to contribute, challenge (or hopefully even praise) our newsletter, I encourage you to contact me directly Don, or our editor David.
Enjoy, and here's wishing you, your family, your clients... much success!
Don Schwerzler, Managing Director
Family Business Experts
Business first family...Family first business:
RSS Feed Announced and Explained
Don's right! The bottom line for you in using RSS is that you will have more control over the content you get and read from us and from the many other sources of information you will subscribe to from the Internet.
Seems almost too good to be true - but this new technology really is simple, and it really is an improvement.
Let's start by thinking about how you get information right now...
A web site like ours makes information available by writing it in a language called HTML and adding the page to our site. Directories and search engines like Google and Yahoo etc. visit our site and list the information in their directory so that you can find it when you search. Much like you look up someone in a telephone directory. To help them, we provide Titles, and descriptions or short summaries of the whole page, and that's often what you see in the directory.
When you want to visit a page you have found in the directory, you click on the link and your browser knows how to "find" that address on the Internet. It "reads" the HTML, knows how to interpret it into English or your language, and "presents" it on your browser screen.
RSS or Real Simple Syndication is actually similar.
The web site uses a simpler language - XML - to record a small amount of information about each page - generally the Title, a short Description and a link. The site puts a marker so that you can record the site's "RSS address".
You copy the site's RSS Address to your clipboard.
You will have installed a RSS Reader [sometimes referred to as an aggregator] on your computer. These days, Mozilla's Firefox Browser has a reader built in; Microsoft has just announced that it is going to immediately build a reader into Internet Explorer.
You go to the RSS reader or browser and paste the address from your clipboard into the reader.
You're done! Now, each time you are online, your reader checks with the sites that you have told it told monitor, and if there is new information you'll see the Title and Description in your reader. Click on it then, or later - whenever it suits you. Your browser takes you direct to the site.
... Easy To Find. Watch for the orange or
buttons on web sites.
It completely bypasses your e-mail system. No spam. No filtering.
Really Simple!
Why not subscribe to our Family Business Experts RSS feed? It'll take just a few minutes!
If you aren't using Mozilla's Firefox Browser on Windows or Mac, you have two choices... either
Download a free RSS Reader
Windows -- RssReader http://www.rssreader.com/
Mac -- NetNewsWire http://ranchero.com/netnewswire/
...or
Don't want to download new software? Yahoo! and MSN have simple, one-step solutions. Just click one of the links below...
Add Family Business Experts RSS to My Yahoo!
Add Family-Business-Experts.com RSS to your "My MSN"
Once you're set up, here's all you have to do...
Right-click (control-click for Mac users) on any orange RSS button on a site, blog or news source that interests you. Start by right- clicking on the orange button below. Then...
Select Copy Shortcut ("Copy Link to Clipboard" for Mac; "Copy Link Location" for Firefox), and paste that URL into your RSS Reader.
And that's it! You're subscribed.
Right-click on the button and get started.
Do I have to switch to RSS to continue getting Understanding Family Business?
No! We will continue to publish and distribute the newsletter by e-mail.
Around the Family Business Experts web sites
Search the entire content site in two different ways
1. A search engine powered by ATOMZ has indexed all the pages on the site and will link you to those relating to any search term you enter.
2. A 'Table of contents' listing that will link you directly to any page / article you select. Use the Site Map Navigation Button from any major page on the site.
Check out our new RSS Feed page in case you forget how, or to refer others to so that they can also get up and running with RSS.
Don't forget that you can complete our Family Business Profile Questionnaire form to have your family business or client profiled.
Background information, testimonials to our service and understanding, and answers to FAQ's [Frequently Asked Questions]. Family Business Experts
There are many articles accessible from this page on the left side navigation bar.
Read the review of The Practitioner's Guide for Organizing an Organization and click on its ASK THE EXPERT link to contact Dr. Byrne who is an experienced user of the diagnostic tools.
And remember about our convenient new online billing with 100% assurance! Another step in our process of starting online business.
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