A free monthly e-zine with articles and tips from Family Business Experts who understand family values and business systems.

December 11, 2003 Issue #019 Family Business Experts

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In This Issue...

1. Our Managing Director Announces -

2. Business first family...Family first business

Executive gifts

3. Best Practices

Local Business - The WORLD Wide Web Can Help Your LOCAL Business

4. Around the Family Business Experts web sites

Site Build It! "Why build JUST a Web site... when you COULD build a Web BUSINESS?" Our SBI! Certified Webmaster can help. Click here

SPONSOR MESSAGE #1

1. Our Managing Director Announces -

First, and most important, I'd like to wish you, your family and staff the warmest of Season's Greetings - from all of us here at Family Business Experts.

Usually, the family section focuses on problems or opportunities that we encounter in practice. This Issue, we're going to take a different approach, but still in keeping with both the family and season's traditions. We suggest a couple of gifts that just might fit for that "unusual" or "hard-to-buy-for" executive or family member.

And in the Business practices we introduce a major new section and added focus to our web site... Local Business.

May 2004 be a happy and healthy year for you, your family and your family business!

Don Schwerzler, Managing Director
Family Business Experts

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SPONSOR MESSAGE #2

2. Business first family...Family first business:

Two Executive Gift Suggestions

An exceptional executive gift idea is the MAC,INC. Practioner's Guide For Improving An Organization and related Holonomic Cube. This executive gift is ideal for those executives who have a very serious interest in organizational problem solving.

We have studied both his approach to organizational problem solving and the Desired Characteristics and underlying Enabling Processes that let the organization reach the desired goals.

Organizational problem solving requires research and the ability to be a good detective. Most problems are never identified correctly. This causes many senior level executives to select the wrong problem to solve!

CAUTION: Not every owner / manager / consultant has the personal strength and integrity to engage in organizational change for very long. It is stressful and demanding. But this is the time of year when executives reflect upon their organizations and whether they are productive, adaptable, and efficient at handling change. Obviously this executive gift is not for everyone - be selective!

Developed by Professor Kenneth Mackenzie, the Holonomic Cube and Practitioner's Guide is priced at US$49.95 plus $6.00 S/H (US only - Overseas shipping extra).

Click here to order online for shipment in time for Christmas.

Ski holiday in Europe... sunshine on the Riviera or Costa del Sol... foreign language...

trip to a foreign land next summer...

your family business is expanding into foreign markets...

need to translate to/from other languages...

One of our suppliers, Ectaco, has a tremendous Christmas Special sale event on their electronic pocket translators. And shipping is free.

Check out our web page on electronic dictionaries

or go direct to Ectaco.

More businesses than ever are using the Internet to reach local markets. If your business isn't one of them, you're going to be left behind.

Local Business Online

SPONSOR MESSAGE #3

The WORLD Wide Web Can Help Your LOCAL Business

We have launched a full section that we hope will help you decide whether [or when!] to take your local business online.

We decided some time ago to take our consulting practice into the online world - opening up markets that we could not have reached before. But that does not mean that going online is necessarily good for you.

So we have structured the section and presented ideas in a way that will hopefully help you decide what's best for your local business.

We take the same perspective that you would for any other business decision... your customer's perspective; your competitor's perspective; profitability - costs and new revenue sources; obstacles; and examples.

The WORLD Wide Web Can Help Your LOCAL Business is the starting point for this analysis. Visit it and follow its links to a variety of topics, including Geotargeting; Local Business Obstacles; Targeted Site Traffic; Diversify - Add New Income Streams; and the demise of the 20-pound-paper directory - Yellow Pages.

4. Around the Family Business Experts web sites

Search the entire content site in two different ways

1. A search engine powered by ATOMZ has indexed all the pages on the site and will link you to those relating to any search term you enter.

2. A 'Table of contents' listing that will link you directly to any page / article you select. Use the Site Map Navigation Button from any major page on the site.

Background information, testimonials to our service and understanding, and answers to FAQ's [Frequently Asked Questions]. Family Business Experts

There are new articles accessible from this page on the left side navigation bar. Check out our latest on Ghost Writing.

And remember about our convenient new online billing with 100% assurance! Another step in our process of starting online business. Secure online payment